Real Chemistry Deepens Media And Technology Edge With Acquisition Of Greater Than One
Acquisition brings proprietary media planning and analytics tools into Real Chemistry’s platform – enhancing strategy, performance and measurable impact for pharma and biotech clients. NEW YORK (July 22, 2025) — Real Chemistry, a leader in AI-driven insights and marketing communications for the healthcare sector, today announced it has acquired Greater Than One, an award-winning agency […]
Media Strategy Director, Italia Marr, Named to MM&M’s 40 Under 40 List
We are excited to announce that our Media Strategy Director, Italia Mombello has been named to MM&M’s 40 Under 40 list! The 40 Under 40 list highlights the Pharma industry’s top rising talents and includes individuals from pharma and biotech companies, agencies, device manufacturers, analytics firms and health media. Italia’s honor is well deserved. At […]
Greater Than One Launches Greater Reach Model
New York, NY (November 19, 2024) — Today Greater Than One, a privately held advanced media marketing and technology company focused on healthcare, is announcing the launch of the Greater Reach model (GRM), a proprietary data tool designed to pinpoint the perfect channel mix, frequency, and budget allocation to reach target audiences with laser focus […]
Unique internship program provides special learning experience for Greater Than One summer interns
New York, NY (July 1, 2024) — This year Greater Than One decided to shake up its internship program. Instead of implementing its traditional internship program where interns are hired to support a specific department, like marketing, analytics or media, it decided to create a holistic program that provides a more comprehensive learning environment for […]
Greater Than One is a Finalist for the Manny Awards Heart Award
We are proud to announce that Greater Than One is a finalist for a Manny Awards Heart Award. The Heart Award recognizes agencies that embody a high commitment to philanthropic and social causes. Giving back to the community is built into the very DNA of Greater Than One. We started Honeycomb Health 6 years ago […]
Andrew Bast Rejoins Greater Than One as Chief Strategy Officer
Media marketing and technology agency Greater Than One has announced Andrew Bast will be rejoining the agency as Chief Strategy Officer. Andrew brings the art and science of strategic planning to forge dynamic, insight-driven strategies which resonate deeply with our client’s customers. He has launched and grown many brands, including NEXIUM, REXULTI, SEROQUEL, ENBREL, and WEGOVY.
Greater Than One appoints Preston Taylor Chief Financial Officer
NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has […]
Greater Than One appoints Brian Peterson in newly created Chief Digital Officer role
NEW YORK, NY (July 12, 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One (www.greaterthanone.com) with transformative digital solutions through the agency’s Capability Convergence model, a solution […]
MM&M Women of Distinction Honoree
Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.
Honeycomb Health Receives Huge Honor
GTO Greater Good’s own Honeycomb Health, a nonprofit subsidiary has been named on the Top 8 That Innovate. Read about how Honeycomb Health’s mission to help people living with a rare disease and manage their health is not just making a much-needed difference, but also making award shortlists.