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GTO Group Introduces OUS On Demand

The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.

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New Chief Strategy Officer

After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.

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PUTTING RARE ON THE MAP

In celebration of 10 years as a SCAD survivor, Honeycomb Health (HH) co-founder is going on a 10,000-mile cross-country road trip. Read about her tireless efforts to secure information management for rare disease patients everywhere, and discover ways that you can help grow the HH hive of support.

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GTO Group Appoints New SVP

Chris Mycek comes to Greater Than One (GTO) with experience launching first-in-class therapies and an impassioned commitment to the company’s vision. He plans to make client businesses better by leveraging new technologies, emerging marketing channels, and the fully integrated GTO Group model.

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GTO GROUP LAUNCHES NEW WEBSITE

Privately held health and communications agency Greater Than One (GTO) is proud to announce the launch of its website, https://www.thegtogroup.com. GTO Group is the new home of an offline-online ecosystem that supports global marketing and communications initiatives across the full-service GTO agency, GTO Media, and GTO Enterprise

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