NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….
LATEST NEWS, LEADERSHIP & EVENTS.
Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.
Greater Than One announces Matthew Howes as President. He will lead a multidisciplinary team into Greater Than One’s 3rd decade with a focus on a people-first philosophy and a proprietary convergence model.
The Greater Than One (GTO) Group announces its new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, this operating strategy is based on two key components: centralized management of core capabilities in the US headquarters, and direct access to a scalable on-demand solution abroad.
GTO Greater Good’s own Honeycomb Health, a nonprofit subsidiary has been named on the Top 8 That Innovate. Read about how Honeycomb Health’s mission to help people living with a rare disease and manage their health is not just making a much-needed difference, but also making award shortlists.
After 27 years delivering creative business solutions and insights to biopharma firms who drive billions in annual revenue, Chief Strategy Officer Matthew Howes has found his home at Greater Than One (GTO) Group. The PM360 ELITE Award winner will deliver value to GTO and our clients by championing cognitive diversity, collaborative cultures, and our fully integrated data-to-content model.