What Implementations of AI Have Most Impacted Pharma and Will Impact Pharma in the Future? The world is constantly changing. Every year there is new technology being developed and introduced to the world to make everyday tasks simpler, quicker, and easier. More specifically, Artificial Intelligence (AI) has made its way into our everyday lives via…
February is Rare Disease Month where organizations worldwide come together to raise awareness for the 7,000 known rare diseases that affect over 300 million people. Greater Than One, as an agency, has been working in the rare disease space for over 20 years. Hear from the team about what working in the rare disease category means to them. Rare…
Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.
Members of Generation Z are emerging into adulthood and quickly becoming one of the most discerning, thoughtful cohorts of consumers in US history. As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post,…
The pandemic accelerated adoption of telehealth by 1000%. Chief Technology Officer Ken Winell examines this once-in-a-generation boom through the historical lens of improved care models, and reflects on the power it unlocks for patients and practitioners today.
Lockdowns are changing how people consume media—and how they interact with brands. On top of that, new privacy regulations are rolling out. How can we connect more meaningfully with consumers?