NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has…
Bindhu Gopalan, our Chief Client Officer, will moderate the Network Your Why 2023 event on September 14 in NYC. This event highlights the voices of diverse, purpose-driven professionals in the healthcare advertising industry, sharing their stories with BIPOC and LGBTQIA+ individuals looking to start careers in healthcare advertising. For more information and to register…
Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.
Tune in to our LinkedIn Live for a Talking Tech discussion on Generative AI in Healthcare and Marketing, this June 28th at 10:00am EST with Greater Than One’s CMO, Amanda Powers Han and our Chief Digital Officer, Brian Peterson.
Join our Chief Client Officer, Bindhu Gopalan on April 20, 2023 at DTC National in Boston. Bindhu will be moderating a panel on What Makes Good DTC as part of the Medical Device track.
Marketing success depends on creative excellence. In fact great creative is the best way to save media expenditures as effectiveness increases. Unfortunately much DTC advertising still fails to stand out. Join our Chief Client Officer, Bindhu, on January 25, 2023 at 1:30 pm as she and other marketing executives talk with Xpectives Health about how…