Today, more than 50% of U.S. adults rely on social media to help them make major decisions about their healthcare. That’s why having an effective content strategy for platforms like Meta, TikTok, and YouTube is more important than ever. But just being on social media isn’t enough. It’s crucial that companies humanize their brands and…
NEW YORK, (September 19, 2023) — Greater Than One, a full-experience marketing agency focused on healthcare, announced that Preston Taylor has been named Chief Financial Officer. He will be responsible for overseeing the agency’s financial and commercial operations. Taylor will report directly to Elizabeth Apelles, CEO of Greater Than One. According to Apelles, “Preston has…
Greater Than One, a full-experience marketing agency focused on healthcare, announced that Mary Rose Burnham PhD has been appointed Executive Vice President, Brand & Medical Strategy. She will be responsible for overseeing the partnership of brand and medical strategists on each of Greater Than One’s accounts, to build better healthcare experiences for customers.
Tune in to our LinkedIn Live for a Talking Tech discussion on Generative AI in Healthcare and Marketing, this June 28th at 10:00am EST with Greater Than One’s CMO, Amanda Powers Han and our Chief Digital Officer, Brian Peterson.
Empathy and compassion are two steps on the same path toward human connection. The first step is empathy. When we approach others with empathy, we approach them with an openness to learn and a curiosity about their experience. What are they feeling and why? What assumptions are we making about their inner lives that might…
Representation matters. This is a sentiment you’ve likely heard before, but in the healthcare space, there is really no understating its importance. Not only are diversity, equity and inclusion (DEI) practices the key to growth in a diverse, global economy, they can also have a profound and measurable impact on the quality of people’s lives. We know that…