What is influencer marketing? Influencer marketing has been rising across almost every industry, and in the past few years, it’s made its way into the world of healthcare. Essentially, influencer marketing is partnering with social media influencers or Digital Opinion Leaders to educate an audience in order to build trust, to promote a brand’s products…
Members of Generation Z are emerging into adulthood and quickly becoming one of the most discerning, thoughtful cohorts of consumers in US history. As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post,…
A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early twenties, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage…
NEW YORK, NY (May 16 , 2022) – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer. She will be responsible for overseeing all client engagements at Greater Than One, with a focus on building better healthcare experiences through the agency’s Capability Convergence model….
Few industries affect consumers on a more personal level than the healthcare industry. Customers of any healthcare company, be it insurance providers, healthcare providers, or pharmaceutical companies, are invested in finding solutions to their health problems, and this often means there is more vulnerability and emotion in decision-making. Simply put: Healthcare is personal. To connect…
Co-founder and CEO of Greater Than One, Elizabeth Apelles, has been named one of MM&M’s Women of Distinction. As a rare disease advocate and diversity champion, Apelles inspires employees and clients alike with her people-first approach to agency operations.